Ex-Michiganders make Hawaii marathon go
- By Doug Kurtis
12/30/02
The Honolulu Marathon's
guts and glory are distinguished through the guidance of two former runners
from Michigan. After graduating from the University of Michigan in the 1970s,
Jon Cross and Jim Barahal moved to Oahu to practice dentistry and medicine,
respectively. They soon used their running and business talents to steer the
Honolulu Marathon into one of America's premier running events.
Cross, a graduate of
Belleville High, can boast a 4:13 mile and a 2:29 marathon. His visit to
Barahal in Honolulu changed his life forever. By 1984, Cross was coordinating
the elite runners and elevated the race to a new level of prestige.
Many thought Kenyan runners
had the speed but not the endurance to win marathons. Cross knew they would
soon be at the top and found many up-and-coming African stars who went on to
win major marathons and Olympic medals.
Barahal ran workouts at U-M
but didn't run on the team. Still, he ran best times of 4:20 for the mile and a 2:45
Honolulu Marathon. He has been president of the Honolulu Marathon Association
since 1987, and his ideas and business acumen have become a benchmark for other
races to follow.
A decision for the 20th
anniversary in 1992 to let locals sign up for the original $2 entry fee caused
a big ripple in the wave of runners who participate. More than 7,000 Hawaiians
took advantage of the one-month offer and just as quickly a pipeline from Japan
took the marathon by storm. Now about 29,000 run the race.
Selling the logo on the race
numbers produced several key sponsors. A close connection to Japan Airlines and
Nike is a big part of the marathon's success. Honolulu's exotic geography and
ability to accommodate tourists are part of the event's success. Seventy-five
percent of the Japanese contingent choose Honolulu as their first marathon, and
the marathon association takes full advantage.
"Runners from Japan
like to attach themselves to an event, plus the fitness aspect in the marathon
fits perfectly with their mind-set," Barahal said.
As race director, Cross is
in charge of all the technical aspects of the race. He calls it crisis
management. His former coach Ron Warhurst and U-M teammates provide assistance
and a sense of calm during race week. So do Jeanette and Ronald Chun, who are
revered as the heart, soul and aloha spirit of the race administration. Barahal
considers the Chuns his hidden weapon that helps set Honolulu apart from other
marathons. "Irreplaceable people who also guide Cross and I on our trips
to Japan to work with sponsors and tour promotions," Barahal said.
The event,
like the organization, runs like a big family. With five children between them,
all of whom were at the finish line on race day, it's amazing how much the two
of them are able to accomplish outside of their professional life.
Both Cross and Barahal help
orchestrate other components of the race, as well. The Mayor's Walk attracts
more than 5,000 each year. The Diamond Head duet is a low-key couples run, and
the once prestigious Waikiki Mile is a challenge for runners hoping to retain
their pride by not winning the DFL -- "Did Finish Last" -- trophy.
Barahal and Cross choose to
operate the marathon as a nonprofit event and use charitable organizations to
make up the bulk of volunteers who handle the 17 aid stations and setups at the
start and finish areas. The marathon is the only major event of its kind in
Hawaii that doesn't take money from the state.
Michigan can stand as proud
as the statue of surfer Duke Kahanamoku for what these two have accomplished so
far away from home.
Contact Doug Kurtis at Detroit Free Press, 600 W. Fort St.
Detroit, 48226
or [email protected]